No gimmicks, no scripts.
We didn’t just produce content, we found a voice that cut through when and where it counted.
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Our storytelling starts with listening and succeeds by being unmistakably local, honest, and real.
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We bring the same ingenuity and same results to our other clients in brands, non-profits, and sports.
RESULTS BY THE NUMBERS...
Top 1%
Most effective & persuasive political content of 2024
18M+
Reached across Monday Night Football, paid & organic channels
3X
Moved vote choice more than 3x national average
CASE STUDY:
One voice. One story. Millions reached.
We shaped a Western Pennsylvania voter – a Yinzer, a bleeds-black-and-gold
maintenance man and father of two – into an unlikely political voice, and created
some of the most effective pieces of content in the 2024 election cycle.
THE STORY
In the final stretch of the 2024 campaign, we faced a familiar but urgent challenge: we were underwater in parts of Pennsylvania and among certain demographics (namely, apolitical, working class men) – both critical parts of our path to victory.
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With a B.S. meter higher than ever, we knew we needed a unicorn if we were going to authentically connect and persuade: local, working-class, credible on kitchen-table issues, emotionally resonant, and real on camera. It wasn’t easy. But we found him. Enter: Chris.
